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Yes, there is good news. Buy dvds In fact, we believe that there has never
been a better, more exciting, or more rewarding time to be an independent
retailer.
Your single most important, and possibly your only competitive
advantage is your ability to develop close, lasting personal relationships
with your customers.Buy Dvds Your customers and your prospects crave
a human connection. If you can deliver a great in-store experience
and create that personal connection, the big boys and dot-coms
won’t stand a chance.
Of course, they’re trying to build personal relationships, too,
but in this area they are at as much of a disadvantage as you are in
the low-price wars. They just can’t win.
There’s no person at Target or Amazon.com or Home Depot
who can have the same kind of personal relationship with their customers
as you can have with yours. The owner of PetSmart doesn’t
serve on the same PTA board as their customers, isn’t a member of
the local chamber of commerce, can’t speak to the Junior Achievement
group at the high school, and doesn’t volunteer at the neighborhood
food pantry. The head honchos at Costco can’t be out on
the selling floor leading their staff and helping their customers.
You can.
You probably can’t hire expensive store designers, you probably
can’t afford to manufacture your own merchandise overseas, and
you probably can’t afford to buy massive amounts of national advertising. Buy DVDs
but you can pour your heart and soul into your business. You
can do all the little things that make your customers feel truly special.
You can have a passion for excellence that no manager of a
big-box store will ever be able to match.
You can compete against the big boys and win!
Buy dvds If you are a New Millennium Merchant, you understand that there
is plenty of money in the economy to support the kind of business
you dream about. The market is there. It’s a no-brainer. Millions of
dollars are spent on what you sell every day—no matter what you
sell. They just aren’t being spent with you (yet).
You know that the products you sell have value, and your staff
gives good service. If you don’t believe that your store is the best for
your customers, you may want to rethink your career choice. You
need to be passionate about giving your customers what they want
and need.
When you put these statements together—people want what
you sell, and you do a good job of selling it— buy dvds it all becomes clear.
The only thing standing between you and the supersuccessful business of
your dreams is your ability to connect what you sell with the people who
want and need it. In other words, you need to be a marketer.
The New Millennium Merchant has a “Marketer’s Mindset.”
Notice I didn’t say “marketing” mindset, I said “marketer’s” mindset.
The difference is important. One describes what you do; the
other describes the kind of person you are.
Buy Dvds
Having a marketing mindset, attending a seminar or two, and
reading an occasional article will help you grow your business, but
it will rarely be enough to stimulate the growth you will need to fulfill
your wildest dreams. Marketing is the engine that drives sales,
and lackluster marketing efforts will result in lackluster sales.
But thinking about marketing as fun and exciting, keeping your
eyes peeled for the next cool idea, trying lots of new, innovative
marketing techniques, and considering every part of your business
from a marketing point of view—that is the Marketer’s Mindset.
And that’s what will build your business.
Buy dvds Having the Marketer’s Mindset means being aware of what
other people in other industries are doing. If your local pizza joint
or beauty salon uses a marketing technique that catches your attention,
ask yourself, “How can I adapt that idea to my business?”
There are very few truly original ideas, but there are many, many
great adaptations
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