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Be a Learner
The New Millennium Merchant is a constant learner. Life is
changing at a breakneck pace, and there’s no sign of its slowing
down. You have to keep up or get left in the dust. And there’s no
time to re-invent the wheel. Thousands of business owners before
you have made the mistakes, figured out what works, and are willing
to share their hard-won knowledge with you. Take advantage of
it. Work smart, not hard.
There are lots of ways to be a learner. Reading this book is a
great one. You can listen to CDs while driving in your car. Your local
library has books available for loan. Any bookstore will have
more business titles than you can imagine. Read business magazines
and newspapers. Subscribe to online e-zines. Sign up for our free
WhizBang! Tip of the Week at www.whizbangtraining.com.
There are many business experts who sell learning resources
that come with unconditional, money-back guarantees. Spend the
money, and if the resource does not provide the value, if the ideas
don’t pay for themselves almost immediately, return what you’ve
bought and get your money back. You have nothing to risk and
everything to gain.
Don’t be intimidated by the vast variety of choices. Ask other
businesspeople whom you admire what learning resources they use,
and start learning.
To help get you started we’ve put together a Retailer Resources
page on our website with links to some of our favorite books, e-books, and CDs for retailers. You’ll find information on
everything from getting great publicity to easy postcard mailing. As
you read the book, you’ll learn more about each of the different resources
we’ve found for you. Look for them in the Hot Tip! boxes
scattered throughout the book.
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