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System
Step One: How to Get New Customers without Going Broke
Every business needs a steady stream of new customers. This is
where most people focus the majority of their marketing attention
and spend the majority of their marketing dollars. They buy ads because
they don’t know what else to do or how else to reach out to
their prospects. We think there is a better way—a much cheaper
way. In this book we give you six low-tech tactics and six high-tech
tactics for getting new customers.
Step Two: Turn a First-Time Buyer into a Regular Customer
This is a critical stage in your relationship with your customer. If you
could insure that every first-time buyer turned into a long-term cus-
tomer, what would it mean for your store? We show you how to get
the job done with three low-tech tactics and two high-tech tactics.
Step Three: Get Your Customers to Shop More Often
Now the fun begins! This is the stage when you can take full advantage
of your number one competitive advantage—building
great customer relationships. Step Three is where the big money is!
We’re offering you four low-tech and four high-tech tactics to keep
the money flowing into your business.
Step Four: Keep Your Customers for Life
And we do mean life. Wouldn’t it be great if all your customers
continued to buy from you until they died or moved away? Of
course, there are other reasons customers stop shopping with you.
The trick is to keep them with you as long as possible. You’ll find
three terrific tactics to help keep them coming back year after year.
When you approach your marketing systematically you’ll be
able to create a plan that fits your budget, works for your business,
appeals to your customers, and targets all four of the stages in your
relationship with your customers, not just buy some ads from the
most persuasive salesperson.
In other words, you’ll have a plan that works.
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