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Technology Enthusiast
One of the truly defining characteristics of the New Millennium Merchant
is the enthusiasm and speed with which you embrace technology.
While you are usually early adopters of new technologies, you
don’t use technology just for its own sake. You understand how to use
technology to truly improve your business and strengthen your main
competitive advantage—your relationships with your customers. You
know how to stay high touch in a high-tech world.
The New Millennium Merchant has a great website that is an effective
marketing tool. It’s current, interesting, and relevant to your
customers’ needs. It is not ugly, boring, outdated, or unprofessional.
The New Millennium Merchant uses email to stay in touch
with customers. Emailing your customers has so many wonderful
advantages that we’ve devoted a huge section of this book to the
subject. It’s fast, cheap, easy, immediate, and personal.
The New Millennium Merchant has a robust Point Of Sale
(POS) system and uses it to its fullest extent. This piece of technology
is supercritical because it cuts across almost all areas of your business—
sales, customer service, marketing, staff management, inventory
control, accounting, assortment planning, and the list goes on.
For the New Millennium Merchant using technology is an exciting,
interesting, and important part of building a successful business.
Even if you don’t know a bit from a byte or what HTML is,
you know how to hire someone who does. You understand how to
use technology to your advantage.
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